Talk about a great honor!
Barcelona star Samuel Eto'o was unveiled as the face of the 2010 World Cup in South Africa on Friday.
FIFA president Sepp Blatter on Friday unveiled the poster for the first tournament to be staged in Africa.
An image of the Cameroonian striker about to head a football, his face and neck superimposed on a map of Africa, will form the center piece of the publicity campaign for the tournament.
"You will have no problem to recognize first of all that it's Africa and you have the face of one of the most popular and well-known faces of the continent," Blatter told reporters.
"He was not able to participate in the last World Cup but what is more important here is to give this continent a face, a human face in football," he said ahead of Sunday's draw for the qualifying rounds.
Eto'o was only 17 when he appeared in the 1998 tournament in France but the "Indomitable Lions" failed to qualify for the last World Cup in Germany.
In other news, South Africans will get cheap tickets to watch the 2010 World Cup on home soil, local organizers announced Friday.
Certain tickets will be sold only to South African residents, they said. Details would be announced over the weekend after FIFA's World Cup organising committee meeting in Durban.
South Africa's 2010 Local Organizing Committee chairman Danny Jordaan said the special tickets were an attempt to make watching the finals as accessible as possible to South Africa's population, more than half of whom live below the poverty line.
Good move, as the spirit of the World Cup can now be shared by all.
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